Content marketing nurtures relationships. It provides quality information that is relevant to those who are making the buying decisions. It is not salesy” or obviously promotional.
Make use of what is known as Search Engine Optimization or SEO. This is the use of relevant keywords in the creation of your article. It will take some time and networking, but good quality articles will find their way to the top of search engines. Once you have enough of people looking at your work, you can include information boxes at the end routing them to your own website. These methods may not catapult your site directly to the top of search engines, but will definitely direct some good traffic your way.
These can be used to update people of latest developments at your end. You can also give them the latest news in your niche area. Running contests, giving out freebies, including links to some good information would be a great way to bring together a lot of people. You can also use your networking page to create a forum for some healthy discussions. This is one place where you can show of your expertise in the area, by giving detailed and relevant opinions.
Before the advent of the Internet, the world was divided into material haves and have-nots. The industrialized economy made sense of the division according to the wealth and the accessories one has. The last decade of the twentieth century ushered in the Internet revolution, which divided the world into digital haves and have-nots. The knowledge economy made sense of these terms as one realizes the key to prosperity is knowledge and information.
This steps comprises of Website review, Competitor analysis, Current site positioning. The initial analysis serves as a benchmark and used to track the progress as we proceed in our SEO process. This step involve the in depth analysis of our site which we are going to optimize for search engine. We will check the current site positioning in the SERPS , its search engine friendliness and the current traffic our site is gaining.
The Website Optimization step involves a number of sub-steps and processes which are carried out on the website pages to make them Search Engine Friendly. We propose and implement a new navigation structure for the website if there are problems with the existing website navigation plan which can cause problems with the Search Engines. Sitemap is incorporated to the website, and the Title Tags, Meta Keywords and Meta Description Tags are added to the website pages. Internal linking of the website is improved and heading tags and ALT Tags are added to the web pages. On-page optimization is carried out to make the website Search Engine Friendly and easy to navigate by the search engine spiders.
This step involve the submission of your website to web directories is a good way to obtain oneway links. Anchor Text creation Submission to Web Directories Search Engine Submission The submission process allows the website to be submitted to some of the most prominent search engines and directories on the Internet. Submission to these directories and search engines allows quick indexing of the website and its pages.